DIGITAL MARKETING
2007 saw the group develop several 'key account' projects, thanks to its subsidiaries Horus and Devstage. In 2008, the Horus and Devstage brands will merge into one competence centre under the Globule Bleu brand, one of Belgium's main interactive communication agencies.
Thanks to its team of 30 or so experts, Globule Bleu has the skills to meet the requirements of key accounts, both when it comes to the strategic approach specific to any on-line advertising campaign and when it comes to the deployment of projects which are extremely complex technologically.
Globule Bleu's active customers include:
FRANKLIN TEMPLETON, ROBERT HALF, PROCTER&GAMBLE, MOBISTAR, ETHIAS, COFIDIS, CISCO, THE REFORMIST MOVEMENT PARTY, THE WALLOON REGION, EVS BROADCAST, IBA, LUXE TV, CERAN, ROBECO, KAUPTHING, THE PHONE HOUSE, EUROCENTER, etc.
Areas of expertise
WEB BUILDING : interactive product presentation
Construction of 'tailor-made' web sites, in line with an identified strategy and marketing objectives, i.e. brand building, on-line retail, customer relationship management and interactive product presentations.
E-MARKETING
Defining promotional initiatives and campaigns to promote brands, products and services. Viral campaigns, e-mailing, bannering, referencing, on-line games, script-writing, couponing, etc
APPLICATION DEVELOPMENT
Globale Bleu's team of web engineers produces specialised web applications including CRM tools, geo-marketing, mobile phone tools and security solutions.
